Simple phrases can carry an impacting wallop! The
key...keep it simple, yet powerful. Power phrases work because they
effect the emotions of the reader. They allow the reader to FEEL the
benefits that your product or service offers them.
Let's face it, we make emotional decisions about
our purchases and then look for the logic to back it up. Hey, even
the logic makes us FEEL like we've made the right choice! Yes, we'll
use logic to justify our purchases, but the real motivator is the
emotional impact the purchase evokes.
The Secrets to Creating Power Phrases
1. You want to become a pro at creating phrases
that spur the customer's desire for your product or service? Write a
list of all the benefits your product or service has to offer. Simply
combine one or more benefits with high intensity action words and
you're ready to go!
Here are some examples to get you started:
╖Quick! Easy! And Rock Bottom Prices!
╖Work You'll Love, More Money in Your Pocket, and More
Time to Spend It!
2. High Impact words like: quick, easy, low-cost, enjoy, love, and
help are key to creating statements that create dramatic word pictures
in your customer's mind.
3. Many of the most powerful power phrases are made up of 3 words or
groups of words in a series. These 3 word grouping produce a dramatic
effect that emblazons itself into the mind of the reader. Some
examples that might work for you are:
╖Save time. Save money. Get rapid results!
╖Fast! Easy! Dirt Cheap!
╖Sit back, relax, enjoy!
╖Power, Performance, Endurance!
Hey, it doesn't take a genius to create phrases
that jump off the page, and demand action from the reader!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over
24 years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can learn
more about Allyn Cutts at
www.AllynCutts.com and you can call 610.437.4106 between 10 AM and
4 PM Eastern Time Tuesdays and Thursdays.
